I’m Happy, Content Marketing Manager at ClearFeed. We build AI-driven support tools on Slack. I’ve been doing B2B content marketing for about 6 years now, first in AdTech, now in the support/AI space. Most of my work involves taking technical products and making them make sense to buyers.
At ClearFeed, I run the entire content function by myself. Keyword research, writing, publishing, internal linking, performance tracking, all of it. The blog has crossed 14M search impressions and 50K+ clicks so far, and content is now our biggest source of inbound leads, bigger than paid.
Outside of work, I’m building Awoozo, a dog-friendly places app for India. I also write about life with my Siberian Husky, Kira, here in Bengaluru. If you need me, I’m either staring at Search Console or out walking my dog.
I'm actively learning numerous languages and frameworks to build systems and solve problems to understand what I enjoy. Next.js runs this website but, day to day I work primarily with Wordpress, PHP, Vue and SaSS.
Most commonly I use the following stack:
Career
I work as a Content Marketing Manager at ClearFeed, a B2B startup building AI-powered support tools on Slack. I run the entire content function solo, and it's now the company's biggest source of inbound leads. Before this, I spent about 4 years in AdTech writing about programmatic advertising and header bidding.
Below is a brief summary, to learn more visit my LinkedIn profile ↗
2023-Now
Content Marketing Manager at ClearFeed
Joined as the first and only content marketer. Built the blog from zero to 200+ posts, 14M+ impressions, and turned it into the #1 lead source ahead of paid. I do everything: keyword research, writing, publishing, linking, reporting.
2021-2023
Content Marketing Manager at Automatad
Stepped up from writing into full content strategy. Led SEO initiatives that grew traffic by 20%, set up editorial SOPs, and started managing distribution across LinkedIn, Twitter, Reddit, and email.
2019-2020
Technical Content Writer at Automatad
My first content role. Learned the craft here, translating complex AdTech topics like header bidding and ad fraud into stuff practitioners could actually use. Wrote, edited, published, promoted. Won Marketing Guru of the Year before the end of my first year.
How this site was made
This site was forked from a project. A designer who's work adore.
At the time, I was in the process of learning React & Next.js and totally fell for SJ's design so, I set about destructuring his work, understanding it and putting it back together piece by piece while making it my own. I did this for a few reasons:
- To motivate myself to read, interpret and understand code written by others
- To keep myself accountable with my goal of becoming proficient in modern front end development
- To stay actively engaged with the the latest frameworks & libraries used by people smarter than me
